Start Profitably Scaling Your Direct Sales Ad Campaigns And Selling More Of Your Books Today...

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Renee Rose

USA Today Best Selling Author

"Cameron is a whiz! He's taken my direct sales from $1,000 in a month to $1,000 a day and I expect to keep on scaling. It's great to have the weekly one-on-one time to make sure I'm on track and make tweaks. I'm so grateful for the help and support!"

Renee Rose

USA Today Best Selling Author

"Cameron is a whiz! He's taken my direct sales from $1,000 in a month to $1,000 a day and I expect to keep on scaling. It's great to have the weekly one-on-one time to make sure I'm on track and make tweaks. I'm so grateful for the help and support!"

What Is Authors Direct Sales?

The Authors Direct Sales system is a 7-step process that leverages every aspect of scaling your business. It's combined into one program specifically designed for authors to scale. This includes a complete Shopify buildout, Google advertising, Facebook ad creation, scaling process, a comprehensive email & SMS automation strategy, and so much more.

The goal is to drive as much profit and sell as many books in the shortest time possible.

I had a singular purpose in mind when I created Authors Direct Sales: to make the process easy, step-by-step, and achievable for any author with a brand looking to scale. See you inside!

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Authors Direct Sales Curriculum

PHASE 1

Foundations For Success

Learn the mindset required for success in Direct Sales and understand its importance for your brand. Cultivate a mindset that relies solely on positive data. Mastering this approach will set the foundation for sustained growth and profitability.

Why Direct Sales?
Success Mindset
Pricing
Backlinks

PHASE 2

Maximize Shopify Earnings

Get the exact structure of a Shopify store that is proven to convert before even sending a penny of traffic. Receive a step-by-step program showing you exactly how to set up a store from the start that your readers will love.

Shopify Mastery
BookFunnel
Conversion Rate Optimization

PHASE 3

Meta Ads (Setup + Scale)

Meta Ads
(Setup + Scale)

Set up, launch, and scale your ads on Facebook & Instagram using only sales ads. See why sales/conversion ads can give you 5-10x more data, and sales, than running traffic or link click campaigns.

Campaign Structure
LLA Audiences
Facebook
Instagram
Scaling

PHASE 4

Google Ads For Authors

Build out the simple, yet highly effective, Google ads campaign designed for long-term success. Discover how Google can transform your Shopify store into your own personal bookstore.

Analytics
Step-by-Step Buildout
Monthly Optimizations
Integrations

PHASE 5

Email + SMS Complete Buildout

Build the complete Email & SMS Broadcasting and Automation Systems that will drive revenue. Increase the number of returning customers and bring them back to your brand.

Audience Segmentation
Acquiring Data
Management

PHASE 6

Retarget, Recapture, Resonate

See the exact structure of retargeting ads that drive your readers back to see all of your books. Position the right audiences with the right ads to give a seamless experience.

Backend Scaling
Custom Audiences
Backlist Promo
New Release

PHASE 7

Organic Content Stream

Implement a unique organic content method that will allow for easy posting across all channels, giving you more visibility and enabling you to test which copy works best. This strategy not only enhances your brand's presence but also optimizes your messaging for maximum engagement.

Free Traffic
Creating Content
Copy Testing
Scheduling

When You Join Authors Direct Sales, You Get Full & Immediate Access To:

1. Authors Direct Sales Core Curriculum (20+ Hours)

Authors Direct Sales is a step-by-step training that covers every aspect of scaling your business as an author. From setting up and optimizing your Shopify site to creating and scaling campaigns with Facebook and Google, pricing products competitively, optimizing all email and SMS automations, and producing content at a mass scale – this program offers everything you need to succeed.

2. E-Learning Platform For Authors

On our custom e-learning platform designed for authors, you'll unlock comprehensive tools and insights to swiftly optimize and scale your  brand. We've curated every strategy and tactic, using the most up-to-date methods, to ensure you outpace the competition. This platform is an author's key to navigating and thriving in an ever-evolving literary marketplace.

3. Exclusive Private Authors Direct Sales Community

In the Exclusive Private Authors Direct Sales Community, you'll become part of a genuine online space tailored just for authors. Free from distracting adverts, unnecessary posts, and self-promotion, this community focuses solely on providing value. Here, you can seek answers from Cameron, share insights, and connect with fellow authors who, like you, are harnessing the power of direct sales to scale.

4. Omnipresence Email + SMS Automations

With our Omnipresence Email + SMS Automations guide, master the art of optimizing every touchpoint across all platforms. This allows you to focus more on writing and less on continual marketing efforts. Discover how to set up a tried-and-true system that becomes more efficient, requiring less management as each month passes. Implementing these strategies will empower you to maintain consistent communication with your audience while ensuring your marketing evolves seamlessly.

5. Optimize & Scale On The Worlds Largest Digital Platforms

With the 'Optimize & Scale On The World's Largest Digital Platforms' guide, grasp the precise steps needed to launch, optimize, and scale ads on the world's leading advertising platforms. Harness the power of each platform to funnel your ad budget towards the most profitable ads, discerning which ad styles truly resonate. This knowledge empowers continuous refinement, ensuring you consistently achieve better outcomes.

6. Unlock Success with Winning Ad Structures

See the exact winning ad structure that allows you to scale your budget. Receive this ad structure framework of how to hook your audience, build trust, influence them, and get them to your site and convert at the highest value possible. (AT SCALE)

7. Building Your Brand To Last

More than just sales, our approach is about brand longevity. Your platform will be more than a bookstore – it's a space for readers to connect with your literary journey, ensuring that your audience and reader base grow steadily. Offering exclusivity by showcasing only your books, it's the ideal environment to consistently grow your audience and expand your reader base with each passing month.

Jillian Dodd

USA TODAY and Amazon Top 5 Bestselling Author

"In the last couple of years, we’ve done paid ad courses using four different methods (and lost a fair bit of money in the process) and spent a ton on Amazon and FB ads, but working with Cameron one-on-one has by far been our most successful and, more importantly, most profitable endeavor. I like to be super transparent with numbers, because a lot of people say “we did great”, but you have no idea what great is to them.

So here goes. In 2022, we did 65K in direct sales. For 2023, we hit 300K. Goal for 2024 is 7-figures, and even without scaling our ad spend, we’re on track for 500K. But what really matters is how much we've earned versus how much we've spent.

Last year, we moved 100% of our significant ad budget to go only to the Jillian Dodd Shop. During fourth quarter when ad costs are at their highest our overall ROAS across all income averaged 2.58. For January, we were at 2.7, our highest ever!

As a comparison, in 2020, when I spent 800K on AMG, AMS, and FB ads directed to Amazon, ROAS was 1.82.

Needless to say, we are thrilled to be focusing on our direct store, creating deeper relationships with our readers, and we can’t thank Cameron enough for continuing to help us through this process."

Jillian Dodd

USA TODAY and Amazon Top 5 Bestselling Author

"In the last couple of years, we’ve done paid ad courses using four different methods (and lost a fair bit of money in the process) and spent a ton on Amazon and FB ads, but working with Cameron one-on-one has by far been our most successful and, more importantly, most profitable endeavor. I like to be super transparent with numbers, because a lot of people say “we did great”, but you have no idea what great is to them.

So here goes. In 2022, we did 65K in direct sales. For 2023, we hit 300K. Goal for 2024 is 7-figures, and even without scaling our ad spend, we’re on track for 500K. But what really matters is how much we've earned versus how much we've spent.

Last year, we moved 100% of our significant ad budget to go only to the Jillian Dodd Shop. During fourth quarter when ad costs are at their highest our overall ROAS across all income averaged 2.58. For January, we were at 2.7, our highest ever!

As a comparison, in 2020, when I spent 800K on AMG, AMS, and FB ads directed to Amazon, ROAS was 1.82.

Needless to say, we are thrilled to be focusing on our direct store, creating deeper relationships with our readers, and we can’t thank Cameron enough for continuing to help us through this process."

Proven Strategies & SOPs to Elevate Every Aspect of Your Brand

Facebook Ads
Instagram Ads
CRO Optimization
Product Pages
Full Omnipresence
5X Organic Content
Retention Tactics
Increase Revenue
Influence Factors
Join Now

Learn From Someone Who Scales Authors

Our sole mission is helping authors achieve financial freedom. Not being reliant on Amazon and KU, and being able to take back control of their business and readers data. Reaching new heights they never knew were possible.

Get Full Access Today!

Authors Direct Sales
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Lifetime Program Access + Bonus Modules

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Missy Walker

Best Selling Author

"Crossing paths with Cameron was a game-changer for my writing career, no question about it.

Thanks to Cameron's expertise—and a whole lot of elbow grease on my part—my income is at an all-time high.

Every week, Cameron and I sit down to review my Facebook ad performance. Based on what we find, we either scale up, make adjustments, or brainstorm new variations. This consistent check-in process has been invaluable in fine-tuning my strategy.

To be honest, if the opportunity comes your way, don't hesitate—Cameron's course is something I wholeheartedly endorse. It's been a total eye-opener for me."

Missy Walker

Best Selling Author

"Crossing paths with Cameron was a game-changer for my writing career, no question about it.

Thanks to Cameron's expertise—and a whole lot of elbow grease on my part—my income is at an all-time high.

Every week, Cameron and I sit down to review my Facebook ad performance. Based on what we find, we either scale up, make adjustments, or brainstorm new variations. This consistent check-in process has been invaluable in fine-tuning my strategy.

To be honest, if the opportunity comes your way, don't hesitate—Cameron's course is something I wholeheartedly endorse. It's been a total eye-opener for me."

Vi Carter

Best Selling Author

"I started working with Cameron in June, and honestly, it was the best decision of my career. I’ve been an author since 2019 and have always hated the hold KU had on me. It did give me an income to support myself, but I wanted more control over pricing, placement and, of course, when I got paid. So, in June I saw a post from Cameron about helping authors go direct.

It’s now August and the only regret I have is not doing it sooner. Cameron’s one-on-one program in my opinion is amazing! I’ve taken nearly every single course on the market over the years, but his Shopify course was the easiest to follow. He is very clear and precise in what he teaches, making the course super simple to follow.

Cameron’s feedback and help is also something that blows me away. Every time I’ve had a problem, he has been there to help. He’s the voice of calm in all of this. His knowledge of all things is also mind-blowing and we haven’t come up against a problem that he hasn’t been able to solve.

July was my highest earning month in my ENTIRE career and I know it will continue to grow.

You get access to his Author Direct Sales course, which is game changing. Once again, the ease at which it is presented takes all the fear and guesswork out of going direct. The program is easy to follow, has very clear instructions, and the group that supports this course is filled with authors who want to HELP too.

It’s a community that I love and am so grateful I found. I highly recommend Cameron’s course and most of all, his one-on-one program."

Vi Carter

Best Selling Author

"I started working with Cameron in June, and honestly, it was the best decision of my career. I’ve been an author since 2019 and have always hated the hold KU had on me. It did give me an income to support myself, but I wanted more control over pricing, placement and, of course, when I got paid. So, in June I saw a post from Cameron about helping authors go direct.

It’s now August and the only regret I have is not doing it sooner. Cameron’s one-on-one program in my opinion is amazing! I’ve taken nearly every single course on the market over the years, but his Shopify course was the easiest to follow. He is very clear and precise in what he teaches, making the course super simple to follow.

Cameron’s feedback and help is also something that blows me away. Every time I’ve had a problem, he has been there to help. He’s the voice of calm in all of this. His knowledge of all things is also mind-blowing and we haven’t come up against a problem that he hasn’t been able to solve.

July was my highest earning month in my ENTIRE career and I know it will continue to grow.

Once again, the ease at which it is presented takes all the fear and guesswork out of going direct. The program is easy to follow, has very clear instructions, and the group that supports this course is filled with authors who want to HELP too.

It’s a community that I love and am so grateful I found. I highly recommend Cameron’s course and most of all, his one-on-one program."

Jenna Myles

Best Selling Author

I have been working with Cameron for nearly six months, and every time I log into Shopify, I have to pat myself on the back for making such a smart decision!  

I don't spend a lot of time thinking about how we're driving traffic anymore, and that's a huge relief. Instead, I just meet with Cameron each week, talk through our strategy, and have some fun coming up with creative and hooks. Cameron sets up the ads and walks me through our strategy every week, and answers ALL of my many questions.

One-on-one consulting with Cameron is worth every penny because it frees up my brain space to focus on other areas of my business - mainly writing. His wealth of knowledge and experience with authors and shopify makes him an invaluable part of my team.

Olivia Fox

USA today Best Selling Author

I have been working with Cameron for nearly six months, and every time I log into Shopify, I have to pat myself on the back for making such a smart decision!  

I don't spend a lot of time thinking about how we're driving traffic anymore, and that's a huge relief. Instead, I just meet with Cameron each week, talk through our strategy, and have some fun coming up with creative and hooks. Cameron sets up the ads and walks me through our strategy every week, and answers ALL of my many questions.

One-on-one consulting with Cameron is worth every penny because it frees up my brain space to focus on other areas of my business - mainly writing. His wealth of knowledge and experience with authors and Shopify makes him an invaluable part of my team.

Kelsie Stelting

Best Selling Author

"I was so nervous to pull one of my best performing series out of KU and try my hand at direct sales because my family and my team count on me to perform. But I knew my books deserved to be seen and weren’t reaching their potential.

Cameron has helped me grow my store from the very beginning stages to something that matches what I have always dreamed of for my books. I now have ownership over my readers data, an ability to influence all aspects of the reader journey, and same-day access to my earnings.

Having him as a guide has helped make the process of changing my business model more streamlined and manageable. Instead of throwing spaghetti at the wall to see what sticks, I now have a step by step path to make sure my business is heading in the right direction and a process to course correct if we get off the right path. Instead of holding tight every day to see if a retailer will respond to my books I can focus on how each customer responds to my messaging and my story. I’m so thankful to have Cameron in my corner and highly recommend him."

Kelsie Stelting

Best Selling Author

"I was so nervous to pull one of my best performing series out of KU and try my hand at direct sales because my family and my team count on me to perform. But I knew my books deserved to be seen and weren’t reaching their potential.

Cameron has helped me grow my store from the very beginning stages to something that matches what I have always dreamed of for my books. I now have ownership over my readers data, an ability to influence all aspects of the reader journey, and same-day access to my earnings.

Having him as a guide has helped make the process of changing my business model more streamlined and manageable. Instead of throwing spaghetti at the wall to see what sticks, I now have a step by step path to make sure my business is heading in the right direction and a process to course correct if we get off the right path. Instead of holding tight every day to see if a retailer will respond to my books I can focus on how each customer responds to my messaging and my story. I’m so thankful to have Cameron in my corner and highly recommend him."

Kimberly Loth

Best Selling Author

"Six months ago, my business was dying. I was deep in the trenches with kindle unlimited and after a very successful six years, I couldn’t make it work anymore. Nothing I did worked. After a very tearful lunch with a friend of mine, she introduced me to Cameron. I went all in.

I pulled my books from KU, started a Shopify store and did everything he told me to. Within a week I was more profitable that I had been in months. Now my business is in full growth mode. Cameron has helped me quadruple my profits and every month we’re increasing. I could never have done this without him. Cameron is a genius! From the first phone call with him, I knew he’d be able to help me.

My business has grown by leaps and bounds since I started working with him six months ago and I feel like the sky’s the limit. In the six months since I started working with Cameron he’s taken my dying business and not only made it profitable but put me back into growth mode.

He’s helped me rejuvenate book series that were falling off and even took a series that hadn’t ever done well and made it profitable. My income has quadrupled since we started working together and I know that’s only going to increase. Thank you Cameron for everything."

Kimberly Loth

Best Selling Author

"Six months ago, my business was dying. I was deep in the trenches with kindle unlimited and after a very successful six years, I couldn’t make it work anymore. Nothing I did worked. After a very tearful lunch with a friend of mine, she introduced me to Cameron. I went all in.

I pulled my books from KU, started a Shopify store and did everything he told me to. Within a week I was more profitable that I had been in months. Now my business is in full growth mode. Cameron has helped me quadruple my profits and every month we’re increasing. I could never have done this without him. Cameron is a genius! From the first phone call with him, I knew he’d be able to help me.

My business has grown by leaps and bounds since I started working with him six months ago and I feel like the sky’s the limit. In the six months since I started working with Cameron he’s taken my dying business and not only made it profitable but put me back into growth mode.

He’s helped me rejuvenate book series that were falling off and even took a series that hadn’t ever done well and made it profitable. My income has quadrupled since we started working together and I know that’s only going to increase. Thank you Cameron for everything."

Maggie Dallen

Best Selling Author

"Cameron is a godsend for me and my business. He's incredibly knowledgeable about FB ads and Shopify, and best of all—he has the patience of a saint. I am far from tech-savvy, and numbers have never been my thing, but Cameron takes what could be complicated and intimidating topics and breaks them down, explaining in ways I can understand.

Between calls, he gives  easy-to-follow instructions so I can manage my own ads and store like a pro. Honestly, I wish I had a Cameron for every aspect of my business...and I wish I'd found him years ago!"

Maggie Dallen

Best Selling Author

"Cameron is a godsend for me and my business. He's incredibly knowledgeable about FB ads and Shopify, and best of all—he has the patience of a saint. I am far from tech-savvy, and numbers have never been my thing, but Cameron takes what could be complicated and intimidating topics and breaks them down, explaining in ways I can understand.

Between calls, he gives  easy-to-follow instructions so I can manage my own ads and store like a pro. Honestly, I wish I had a Cameron for every aspect of my business...and I wish I'd found him years ago!"

J.H. Croix

USA Today Best Selling Author

"After multiple authors recommended Cameron to me, I decided to jump into direct sales. I started with his coaching honestly prepared to expect some losses as I ramped up my direct sales.

With his clear feedback and guidance, my store started turning a profit (after expenses) within the first three weeks and has remained in the profit zone since then. Cameron provides clear, concise and effective feedback and helps you implement it consistently.

His depth of understanding of ads, ad copy and the logistical tech details needed to monitor and implement the various processes is excellent.

I have an informed path to continue building my direct sales and have confidence that I can adjust when things shift in the market. I’m so grateful for his help in creating this new-to-me business model and highly recommend him."

J.H. Croix

USA Today Best Selling Author

"After multiple authors recommended Cameron to me, I decided to jump into direct sales. I started with his coaching honestly prepared to expect some losses as I ramped up my direct sales.

With his clear feedback and guidance, my store started turning a profit (after expenses) within the first three weeks and has remained in the profit zone since then.

Cameron provides clear, concise and effective feedback and helps you implement it consistently. His depth of understanding of ads, ad copy and the logistical tech details needed to monitor and implement the various processes is excellent.

I have an informed path to continue building my direct sales and have confidence that I can adjust when things shift in the market. I’m so grateful for his help in creating this new-to-me business model and highly recommend him."

Kelsie Rae

Best Selling Author

"Cameron is amazing to work with! His patience and enthusiasm for my success is so refreshing.

He's very easy to reach, and is excellent at listening, walking me through what needs to be done, and answering any question I throw his way. I highly recommend working with Cameron to anyone who's interested in direct sales and Facebook ads."

Kelsie Rae

Best Selling Author

"Cameron is amazing to work with! His patience and enthusiasm for my success is so refreshing.

He's very easy to reach, and is excellent at listening, walking me through what needs to be done, and answering any question I throw his way. I highly recommend working with Cameron to anyone who's interested in direct sales and Facebook ads."

Olivia Fox

USA Today Best Selling Author

"I've always been a dedicated investor in my indie author business, but Cameron's Author's Direct Sales course and his consulting services have proven to be the ultimate game-changer. Despite having invested in two additional courses from the most well known direct sales instructors, Cameron is the sole voice that has made my long-standing income goals of six-seven figures per year finally feel within reach.

Within 45 days of working with him on my Shopify store, I surpassed all my previous monthly income stats. What's even more remarkable is that this achievement occurred during a challenging time when I was focused full time on caring for a sick family member, leaving me very little time to spend on marketing, let alone publishing. All of these sales were from backlist books. The best thing about running ads to my store is that I have control over my customer's data, and I'm paying to find buyers, not freebie seekers.

Cameron's unwavering patience, expert insights, and responsive guidance have been an invaluable lifeline. I had my Shopify store for 10 months before meeting him, but it was his expertise that made the difference, allowing me to achieve unprecedented sales that I didn't see.

His impact is an investment that speaks for itself, one I'll confidently pursue into the future. And, as predicted, my Amazon sales also increased six fold with no other advertising than that to my store."

Olivia Fox

USA today Best Selling Author

"I've always been a dedicated investor in my indie author business, but Cameron's Author's Direct Sales course and his consulting services have proven to be the ultimate game-changer. Despite having invested in two additional courses from the most well known direct sales instructors, Cameron is the sole voice that has made my long-standing income goals of six-seven figures per year finally feel within reach.

Within 45 days of working with him on my Shopify store, I surpassed all my previous monthly income stats. What's even more remarkable is that this achievement occurred during a challenging time when I was focused full time on caring for a sick family member, leaving me very little time to spend on marketing, let alone publishing. All of these sales were from backlist books. The best thing about running ads to my store is that I have control over my customer's data, and I'm paying to find buyers, not freebie seekers.

Cameron's unwavering patience, expert insights, and responsive guidance have been an invaluable lifeline. I had my Shopify store for 10 months before meeting him, but it was his expertise that made the difference, allowing me to achieve unprecedented sales that I didn't see.

His impact is an investment that speaks for itself, one I'll confidently pursue into the future. And, as predicted, my Amazon sales also increased six fold with no other advertising than that to my store."

Joe Giorello

Author of the bestselling Great Battles for Boys series.

"What makes this program so special?

Cameron walks you through every step of the direct-sales journey, from starting your Shopify store to optimizing ads.

This is a comprehensive program designed specifically for authors. I highly recommend it!"

Joe Giorello

Author of the bestselling Great Battles for Boys series.

"What makes this program so special?

Cameron walks you through every step of the direct-sales journey, from starting your Shopify store to optimizing ads.

This is a comprehensive program designed specifically for authors. I highly recommend it!"

How long will I have access to the program materials?

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We get it, life can be unpredictable. So once you're part of our community, you'll have lifetime access to all materials. Dive in when you're ready, and come back anytime — we're here for the long haul.

What makes this program different or unique from other similar programs?

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Our story is about real-life, tangible transformation. Through every step, every video, and within our community, we're committed to nurturing your author's journey. It's not just a course; it's a shared experience that celebrates your passion and potential. Additionally if you have any concerns, you are able to reach out in the private Facebook community to take a look directly at any challenges you may be facing.

How much time should I expect to invest in this program weekly?

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Every author's rhythm is unique. While some find a groove dedicating 2-5 hours a week, you're encouraged to find what feels right for you. Remember, it's not a sprint; it's about getting the most out of every chapter.

Are there any live sessions or webinars?

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Presently, our narrative unfolds through the video modules. But the plot may thicken! Stay connected with us for potential live interactions and enriching additions.

Is there a community or support group associated with this program?

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Absolutely! Our Facebook group is like a cozy writer's retreat. Connect, share, and grow with peers who are on this very same journey. We're in this story together.

Will there be any updates or additional content added in the future?

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We're committed to adding new chapters and bonus modules, ensuring your narrative continues to flourish and evolve.

How are doubts or questions addressed during the program?

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It's natural to have questions along the way, and we welcome them. Share your thoughts in our Facebook group, and both our dedicated team and your fellow authors will be there to help navigate any plot twists.

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