We help Romance Authors take home more profit selling direct, grow their reader base, and own your readers' data!

Sell to new readers and create super fans with direct sales

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What Is Authors Direct Sales?

The Authors Direct Sales 1-On-1 Program was created to help Romance Authors maximize their profits, sell more books, and attract new readers. We focus on finding readers who are looking to invest in you and to help cultivate a relationship with them for the long run.

This program offers a complete Shopify buildout, Google advertising, Meta advertising, winning content consulting, budget scaling process, a comprehensive email & SMS automation strategy, and so much more. All combined into one program designed specifically for Romance Authors to succesfully scale their business and sell direct.

The digital marketing landscape is always changing, therefore our process is constantly innovating to put our romance authors on a path to success!

We had a singular purpose in mind when we created Authors Direct Sales: to make a step-by-step process that was easy and achievable for any Romance Author (with at least 5 books) looking to sell more.

See you inside!
-Authors Direct Sales Team

Here Are Some Of The Amazing Results We've Helped Our Romance Authors Achieve:

About the Authors Direct Sales 1-on-1 Program

Learn more about the Authors Direct Sales 1-on-1 Program and start making a profit from selling direct to new readers.

The Authors Direct Sales
1-On-1 Program

PHASE 1

Foundations For Success

Learn the mindset required for success in Direct Sales and understand its importance for your brand. Cultivate a mindset that relies solely on positive data. Mastering this approach will lay the foundation for sustained growth and profitability.

PHASE 2

Maximize Shopify Earnings

Get the exact structure of a proven-to-convert Shopify store, even before you spend a dime on ads. Follow a step-by-step program that shows you how to set up a store from the ground up—one that your readers will love.

PHASE 3

Meta Ads
(Setup + Scale)

Set up, launch, and scale your ads on Facebook & Instagram by focusing solely on sales/conversion ads. Discover why these ads can deliver 5-10x more data and sales than traffic or link click campaigns.

PHASE 4

Google Ads For Authors

Build a simple yet highly effective Google Ads campaign designed for long-term success. Discover how Google can transform your Shopify store into a personal bookstore for your readers.

PHASE 5

Email + SMS Complete Buildout

Build complete Email & SMS broadcasting and automation systems that drive revenue. Boost customer retention and keep them coming back to your online bookstore.

PHASE 6

Retarget, Recapture, Resonate

Discover the exact structure of retargeting ads that bring your readers back to explore your entire backlist. Target the right audiences with precise ads to create a seamless experience.

PHASE 7

Organic Content Stream

Implement a unique organic content method that simplifies posting across all channels, increasing your visibility while testing different copy for effectiveness. This strategy not only enhances your brand's presence but also optimizes your messaging for maximum engagement.

PHASE 8

Scaling To Success

Learn the strategies that will help your brand not only succeed but thrive month after month. Discover how to first scale horizontally, then vertically, to achieve continuous growth.

When You Join The Authors Direct Sales 1-On-1 Program, You Get Full & Immediate Access To:

1. Authors Direct Sales Core Curriculum (20+ Hours)

Authors Direct Sales is a step-by-step training program that covers every aspect of scaling your business as an author. It guides you through setting up and optimizing your Shopify site, creating and scaling campaigns with Facebook and Google, pricing products competitively, optimizing all email and SMS automations, and producing content at a mass scale – offering everything you need to succeed.

2. Weekly 1-On-1 Coaching Calls

Get access to weekly coaching calls with expert guidance tailored specifically to your brand. We will be hopping on calls together, during which you will share your screen. On these calls, we will go through your Meta ads, TikTok ads, Google ads, Shopify store updates (increasing your conversion rate), email marketing, and organic content. We will advise on image and video creative design, walk you through the scaling process, determine when to cut creatives, when we will need new creatives, and much, much more.

3. E-Learning Platform For Authors

On our custom e-learning platform designed for authors, you'll unlock comprehensive tools and insights to swiftly optimize and scale your brand. We've curated every strategy and tactic with the most up-to-date methods to ensure you outpace the competition. This platform is an author's key to navigating and thriving in an ever-evolving literary marketplace.

4. Exclusive Private Authors Direct Sales Support Group

In the Exclusive Private Authors Direct Sales Community, you'll become part of a genuine online space tailored just for authors. Free from distracting ads, unnecessary posts, and self-promotion, this community is dedicated solely to providing value. Here, you can seek answers from experts, share insights, and connect with fellow authors who, like you, are harnessing the power of direct sales to scale.

5. Omnipresence Email + SMS Automations

With our Omnipresence Email + SMS Automations guide, master the art of optimizing every touchpoint across all platforms. This allows you to focus more on writing and less on ongoing marketing efforts. Discover how to set up a tried-and-true system that becomes more efficient and requires less management over time. Implementing these strategies will empower you to maintain consistent communication with your audience while ensuring your marketing evolves seamlessly.

6. Optimize & Scale On The Worlds Largest Digital Platforms

With the 'Optimize & Scale On The World's Largest Digital Platforms' guide, grasp the precise steps needed to launch, optimize, and scale ads on the world's leading advertising platforms. Harness the power of each platform to allocate your ad budget to the most profitable ads and identify which ad styles truly resonate. This knowledge empowers continuous refinement, ensuring you consistently achieve better outcomes.

7. Unlock Success with Winning Ad Structures

See the exact winning ad structure that allows you to scale your budget. Receive a framework that shows you how to hook your audience, build trust, influence them, and get them to your site to convert at the highest possible value. (AT SCALE)

8. Building Your Brand To Last

More than just sales, our approach is about brand longevity. Your platform will be more than a bookstore – it becomes a space for readers to connect with your literary journey, ensuring that your audience and reader base grow steadily. By offering exclusivity and showcasing only your books, it becomes the ideal environment to consistently grow your audience and expand your reader base with each passing month.

9. Weekly Group Q&A Call

After joining, you will have access to our Weekly Group Q&A call, where you can ask questions weekly. This is designed to give you extra support and allow you to collaborate with other Romance Authors who are selling direct. You will also get access to our entire catalog of previous Weekly Group Q&A calls.

TESTIMONIALS & REVIEWS

Hear what our Romance Authors have to say!

Author goes from a few dollars a day with backlist books to over $4,000/day after the Authors Direct Sales 1-on-1 Program

Tess Oliver / Nikki Hensley

"It's been totally life-changing. My business profit 10X'd from the year before."

Kelsie Stelting

"I'm excited for how direct sales is going to change the author world I really think it's going to be amazing."

Anne-Marie Meyer

"Going direct has completely changed my business." Authors Direct Sales Testimonial

Kelsie Rae

"I doubled my income working with you and going direct!"

Kaci Rose

"I think I was profitable in 3 days and we just continued to scale from there!"

Novae Caelum

"Every single month feels like a NEW Release!"

Mira Lyn Kelly

"I feel like I finally have control over my sales each month!"

Tammy Andresen

"Sales are 5-6x higher than they have been in the past years!"

Ophelia Bell

Author is breaking revenue barriers every year after joining the Authors Direct Sales 1-on-1 Program

Kimberly Loth

"My list is close to 20,000+ purchasers now after 9 months."

Jenna Myles

Hear What Romance Authors Are Saying About The Authors Direct Sales 1-On-1 Program

Jenna Myles

"In the last couple of years, we’ve done paid ad courses using four different methods (and lost a fair bit of money in the process) and spent a ton on Amazon and FB ads, but working with the one-on-one has by far been our most successful and, more importantly, most profitable endeavor. I like to be super transparent with numbers, because a lot of people say “we did great”, but you have no idea what great is to them.So here goes. In 2022, we did 65K in direct sales. For 2023, we hit 300K. Goal for 2024 is 7-figures, and even without scaling our ad spend, we’re on track for 500K. But what really matters is how much we've earned versus how much we've spent.Last year, we moved 100% of our significant ad budget to go only to the Jillian Dodd Shop. During fourth quarter when ad costs are at their highest our overall ROAS across all income averaged 2.58. For January, we were at 2.7, our highest ever!

As a comparison, in 2020, when I spent 800K on AMG, AMS, and FB ads directed to Amazon, ROAS was 1.82.Needless to say, we are thrilled to be focusing on our direct store, creating deeper relationships with our readers, and we can’t thank them enough for continuing to help us through this process."

Kelsie Stelting

"I was so nervous to pull one of my best performing series out of KU and try my hand at direct sales because my family and my team count on me to perform. But I knew my books deserved to be seen and weren’t reaching their potential.

They have helped me grow my store from the very beginning stages to something that matches what I have always dreamed of for my books. I now have ownership over my readers data, an ability to influence all aspects of the reader journey, and same-day access to my earnings.

Having him as a guide has helped make the process of changing my business model more streamlined and manageable. Instead of throwing spaghetti at the wall to see what sticks, I now have a step by step path to make sure my business is heading in the right direction and a process to course correct if we get off the right path. Instead of holding tight every day to see if a retailer will respond to my books I can focus on how each customer responds to my messaging and my story. I’m so thankful to have them in my corner and highly recommend him."

Kimberly Loth
Best Selling Author

"Six months ago, my business was dying. I was deep in the trenches with kindle unlimited and after a very successful six years, I couldn’t make it work anymore. Nothing I did worked. After a very tearful lunch with a friend of mine, she introduced me to them. I went all in. I pulled my books from KU, started a Shopify store and did everything he told me to. Within a week I was more profitable that I had been in months.

Now my business is in full growth mode. They have helped me quadruple my profits and every month we’re increasing. I could never have done this without him. They are genius! From the first phone call with him, I knew he’d be able to help me.

My business has grown by leaps and bounds since I started working with him six months ago and I feel like the sky’s the limit. In the six months since I started working with them, they've taken my dying business and not only made it profitable but put me back into growth mode.

He’s helped me rejuvenate book series that were falling off and even took a series that hadn’t ever done well and made it profitable. My income has quadrupled since we started working together and I know that’s only going to increase. Thank you for everything."

Jillian Dodd
USA TODAY and Amazon Top 5 Bestselling Author

"In the last couple of years, we’ve done paid ad courses using four different methods (and lost a fair bit of money in the process) and spent a ton on Amazon and FB ads, but working with the one-on-one has by far been our most successful and, more importantly, most profitable endeavor. I like to be super transparent with numbers, because a lot of people say “we did great”, but you have no idea what great is to them.So here goes. In 2022, we did 65K in direct sales. For 2023, we hit 300K. Goal for 2024 is 7-figures, and even without scaling our ad spend, we’re on track for 500K. But what really matters is how much we've earned versus how much we've spent.Last year, we moved 100% of our significant ad budget to go only to the Jillian Dodd Shop. During fourth quarter when ad costs are at their highest our overall ROAS across all income averaged 2.58. For January, we were at 2.7, our highest ever!

As a comparison, in 2020, when I spent 800K on AMG, AMS, and FB ads directed to Amazon, ROAS was 1.82.Needless to say, we are thrilled to be focusing on our direct store, creating deeper relationships with our readers, and we can’t thank them enough for continuing to help us through this process."

Olivia Fox
USA Today Best Selling Author

"I've always been a dedicated investor in my indie author business, but the Author's Direct Sales course and his consulting services have proven to be the ultimate game-changer. Despite having invested in two additional courses from the most well known direct sales instructors, they are the sole voice that has made my long-standing income goals of six-seven figures per year finally feel within reach.Within 45 days of working with him on my Shopify store, I surpassed all my previous monthly income stats. What's even more remarkable is that this achievement occurred during a challenging time when I was focused full time on caring for a sick family member, leaving me very little time to spend on marketing, let alone publishing. All of these sales were from backlist books. The best thing about running ads to my store is that I have control over my customer's data, and I'm paying to find buyers, not freebie seekers.

The unwavering patience, expert insights, and responsive guidance have been an invaluable lifeline. I had my Shopify store for 10 months before meeting him, but it was his expertise that made the difference, allowing me to achieve unprecedented sales that I didn't see.His impact is an investment that speaks for itself, one I'll confidently pursue into the future. And, as predicted, my Amazon sales also increased six fold with no other advertising than that to my store."

Tess Oliver
Best Selling Author

"Working with Cameron has been by far the best business decision we’ve made. His knowledge and expertise has completely changed the trajectory of our business. Backlist romance titles that were no longer generating any income are now earning substantially every day.We’re selling thousands of books and book bundles each month and are thrilled with the results. We are regularly seeing ROAS around 2X, and in the first 5 months of 2024 we’ve already surpassed total earnings from 2023."

Maggie Dallen
Best Selling Author

"They are a godsend for me and my business. He's incredibly knowledgeable about FB ads and Shopify, and best of all—he has the patience of a saint. I am far from tech-savvy, and numbers have never been my thing, but they takes what could be complicated and intimidating topics and breaks them down, explaining in ways I can understand.

Between calls, he gives  easy-to-follow instructions so I can manage my own ads and store like a pro. Honestly, I wish I had a them for every aspect of my business...and I wish I'd found him years ago!"

Renee Rose
USA Today Best Selling Author

"They are so smart! They have taken my direct sales from $1,000 in a month to $1,000 a day and I expect to keep on scaling. It's great to have the weekly one-on-one time to make sure I'm on track and make tweaks. I'm so grateful for the help and support!"

J.H. Croix
Best Selling USA Today Best Selling Author

"After multiple authors recommended courses to me, I decided to jump into direct sales.I started with his coaching honestly prepared to expect some losses as I ramped up my direct sales.With his clear feedback and guidance, my store started turning a profit (after expenses) within the first three weeks and has remained in the profit zone since then. They provides clear, concise and effective feedback and helps you implement it consistently.His depth of understanding of ads, ad copy and the logistical tech details needed to monitor and implement the various processes is excellent.I have an informed path to continue building my direct sales and have confidence that I can adjust when things shift in the market. I’m so grateful for his help in creating this new-to-me business model and highly recommend him."

Missy Walker
Best Selling Author

"Crossing paths with them was a game-changer for my writing career, no questionabout it.Thanks to their expertise—and a whole lot of elbow grease on my part—my income is at an all-time high.

Every week, they sit down to review my Facebook ad performance. Based on what we find, we either scale up, make adjustments, or brainstorm new variations. This consistent check-in process has been invaluable in fine-tuning my strategy.To be honest, if the opportunity comes your way, don't hesitate—the course is something I wholeheartedly endorse. It's been a total eye-opener for me."
As a comparison, in 2020, when I spent 800K on AMG, AMS, and FB ads directed to Amazon, ROAS was 1.82.Needless to say, we are thrilled to be focusing on our direct store, creating deeper relationships with our readers, and we can’t thank them enough for continuing to help us through this process."

Kelsie Rae
Best Selling Author

"They is amazing to work with! His patience and enthusiasm for my success is so refreshing.He's very easy to reach, and is excellent at listening, walking me through what needs to be done, and answering any question I throw his way. I highly recommend working with them to anyone who's interested in direct sales and Facebook ads."
As a comparison, in 2020, when I spent 800K on AMG, AMS, and FB ads directed to Amazon, ROAS was 1.82.Needless to say, we are thrilled to be focusing on our direct store, creating deeper relationships with our readers, and we can’t thank them enough for continuing to help us through this process."

Here Are Some More Amazing Results:

Why so many or your readers never become your super fans?

Any Romance Author who wants to get in front of new readers and build loyal super fans will face challenges with traditional ads because...

Your readers are buying from you on Amazon, where they see millions of other books at the same time.

Once a reader buys your books from Amazon you have no way to capture that sales data.

This doesn't give you any of the neccesary data to retarget them in the future.

Traditional ads (Traffic Ads) can show your books to many readers... but... when you sell direct, it will track all of that important data right when the reader lands on your website.

When you send ads to Amazon, your readers may or may not buy... but... you never get to track that purchase (or value of the purchase) to see which ads are working and which are wasting money.

How you can work with us

Due to the high volume of requests, we are selective about who we choose to work with. This is why we only accept authors we are confident we can help succeed...

STEP 1

Complete the discovery call form – Provide us with some details about your author business.

STEP 2

Schedule a time - Book a call in our calendar at a time that works best for you.

STEP 3

Strategy - During your discovery call session we'll develop a plan and determine if we can help you.

What happens on the Discovery Call?

Before we work together, we will analyze your books in a free initial consultation to see if we can help you. We will then develop a marketing plan to help you sell more books every single month.

Book a Discovery Call

Next steps in the Implementation Process

Step 1 - The Kick Off

Your time required: 45 minutes

We listen and learn to what you are currently doing and what your goals are for the future. We design and tailor a plan around your business to help you scale and sell more books every single month.

Step 2 - The Action Plan

Your time required: 1-2 hours

We begin hopping on calls to implement this plan, making sure your site is optimized to the highest degree. This way when we begin sending traffic to your site we convert as many readers as you possibly can.

Step 3 - Testing and Launching

Your time required: 4-5 hours/week

We work with you to craft ad copy, images, and videos for ads and begin testing. Our goal is to have your ads be profitable within two weeks of launching them. Once our ads are optimized, we will start increasing your budget to continue to bring in more profit every single month.

Step 4 - Scaling

Your time required: 1-2 hours/week

Once we meet our KPIs for your campaigns, we will begin to scale up and draw in more new readers at a higher rate. While also implementing other ad platforms such as Google and TikTok ads to continue to expand your reader base.

Book a Discovery Call

FAQ

How much do we charge?

We focus on long-term partnerships. Book a free strategy session to learn more about our pricing.

What services do we offer?

Our goal is to help you sell more books and make more profit month over month. The marketing strategy we use may adapt based on where your audience is. We don't limit ourselves to one service; we have all the tools available to attract new readers, whether that's Meta ads, TikTok ads, Google ads, or Organic content. We do what it takes to grow your business.

Is there a community or support group associated with this program?

Absolutely! Our Private Facebook group is like a cozy writer's retreat. Connect, share, ask questions, and grow with peers who are on this very same journey. We're in this story together.

Do you guarantee results?

We do not. We only accept authors that we are confident we can help in order to maximize the chances of the results we provide.

What authors do we serve best?

Romance Authors with a minimum of 5 books within these sub genres: Contemporary romance, billionaire, hockey, rockstar, firefighter, single dad, lgbtq+, paranormal, fantasy, historical, regency, sweet, steamy, YA, NA, cowboy, bodyguard, mafia, body positivity, mountain man, military/law enforcement, sports, and many more...

Are there any live sessions or webinars?

Yes. After joining, you will have access our Weekly Group Q&A call to be able to ask questions on a weekly basis. This is seperate from our 1-on-1 program and is designed to give you extra support and allow you to collaborate with other Romance Authors who are selling direct. You will also get access to our entire catalog of all our previous Weekly Group Q&A calls in the past.

What makes the Authors Direct Sales 1-On-1 Program different or unique from other similar programs?

Our story is about real-life, tangible transformation. Through every step, every video, and within our community, we're committed to nurturing your author's journey. It's not just a course; it's a shared experience that celebrates your passion and potential. Additionally if you have any concerns, you are able to reach out in the private Facebook community to take a look directly at any challenges you may be facing.

How much time does it take to see results?

We aim to see profitability in your ads within 2 weeks of launching your first campaign. We have a very good idea after speaking with you whether we can achieve this or not. This may sound faster than other agencies, but we already know what works for the genres we work with.

How much time should I expect to invest in this program weekly?

Every author's rhythm is unique. While some find a groove dedicating 2-5 hours a week, you're encouraged to find what feels right for you. Remember, it's not a sprint; it's about getting the most out of every chapter.

What happens if you don't see results?

We are very careful about whom we take on as a client. It's important for us to partner with people we can actually help. In case we start working and see that we don't think we can scale the business, we let you know and stop the collaboration early so you are not stuck paying us money for nothing.

How long will I have access to the program materials?

We get it, life can be unpredictable. So once you're part of our community, you'll have lifetime access to all materials. Dive in when you're ready, and come back anytime — we're here for the long haul.

Will there be any updates or additional content added in the future?

We're committed to adding new chapters and bonus modules, ensuring your narrative continues to flourish and evolve.

Copyright 2024 • Authors Direct Sales LLC

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